Lobbying is characterized as all activities that are carried out with the objective of influencing the policy formulation and decision-making processes of governmental institutions. 

The benefits of stakeholder involvement in advocacy planning include:

• It can lead to informed decision-making, as stakeholder often possess a wealth of information
• Consultation in the early stages of advocacy can alert to potential risks and can reduce the likelihood  of conflicts, which can harm the implementation and success of advocacy
• Stakeholder involvement contributes to transparency in undertaking advocacy as the different stakeholders that are involved can monitor it
• Involvement of stakeholders can possibly lead to long-term collaborative relationships that can further evaluate advocacy agendas