Lobbying is characterized as all activities that are carried out with the objective of influencing the policy formulation and decision-making processes of governmental institutions. 


The benefits of stakeholder involvement in advocacy planning include:

  • It can lead to informed decision-making, as stakeholder often possess a wealth of information
  • Consultation in the early stages of advocacy can alert to potential risks and can reduce the likelihood  of conflicts, which can harm the implementation and success of advocacy
  • Stakeholder involvement contributes to transparency in undertaking advocacy as the different stakeholders that are involved can monitor it
  • Involvement of stakeholders can possibly lead to long-term collaborative relationships that can further evaluate advocacy agendas