Lobbying is characterized as all activities that are carried out with the objective of influencing the policy formulation and decision-making processes of governmental institutions.
The benefits of stakeholder involvement in advocacy planning include:
- It can lead to informed decision-making, as stakeholder often possess a wealth of information
- Consultation in the early stages of advocacy can alert to potential risks and can reduce the likelihood of conflicts, which can harm the implementation and success of advocacy
- Stakeholder involvement contributes to transparency in undertaking advocacy as the different stakeholders that are involved can monitor it
- Involvement of stakeholders can possibly lead to long-term collaborative relationships that can further evaluate advocacy agendas